The Consumer Affairs Division is responsible for assisting, educating, and protecting consumers against unfair and deceptive trade practices. It advises, guides, and represents consumers in regards to filing of formal complaints against businesses and/or professions and attempts to resolve same. It is also responsible for the establishment and enforcement of weights and measurement standards in the Virgin Islands.
Within the Consumer Affairs Division is a separate Consumer Protection Services Unit responsible for the development, implementation, and promotion of consumer education programs and activities, addressing consumer complaints (investigating an settling), and monitoring business practices throughout the Territory for compliance of consumer laws.
The Weights and Measures Unit is also within this Division. It is responsible for maintaining the official Territorial standards for weights and measures and ensuring that all commercial weighing and measuring devices used for trade or commerce in the Territory are accurate in accordance with the National Institute of Standards Technology (NIST) guidelines. The Unit also enforces all laws and regulations pertaining to food freshness, net contents of packaged goods, and unit pricing.